Ctrl Alt Shift

Christian Aid approached us to conceive and deliver their UK PR campaigns in 2009 and 2010 for their youth brand
Ctrl.Alt.Shift, focusing around campaign issues of Corruption and experiences of growing up as a teenager in Africa.

Work included creating a comic book of corruption themed stories and teenage style diary, accompanying exhibitions and VIP fundraising events. Secured high profile names to contribute to the projects including an illustration from Alexa Chung which formed the front cover of the diary and contributions from Mat Horne (Gavin & Stacey), Brett Anderson and Henry Holland.

We also ran the cultural press campaign around the project securing coverage including double page features in The Guardian, The Independent and Sunday Time Style as well as articles in Grazia, The Times Magazine, Design Week and a piece on BBC 6Music.

The Dear Diary Campaign won PR Week‘Best Non Profit PR Campaign Award.