ctrl+c: 'Level Up' Lookbook + GIFs

Concept, art direction and set design for the ctrl+c 'level up' look-book. Inspired by memories of growing up during the formative years of video gaming: an era of glitches, screen-freezes and tedious loading times.
Art direction for GIF visuals created as shareable, promotional material in the lead up to the launch of the 'level up' collection.

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Freelance Art Director + Designer