Curry's 'Masterclasses'

  • Marina Kozlova
  • Tandy Virdee
  • Sophie Dobschall

To promote a high end range of kitchen appliances available at Curry's, an influencer led social campaign was created, showing just how easy it is to save time in the kitchen on a day-to-day basis with the help of the right appliances. The series of master class videos features Madeleine Shaw, food writer, nutritionist, mum and blogger and the TV cook Gizzi Erskine. Using the right appliance for each occasion, each influencer shows a Curry's employee, a so-called 'colleague' how to cook their favourite recipes. As part of the campaign, Instagram stories and Facebook canvas content was created to show the appliances in a lifestyle context and to demonstrate the amazing tech benefits. I developed the creative for this content led digital campaign and was in charge of the art direction on set. I have also developed the design templates for all digital assets and the look and feel for the on-screen graphics to be featured on the social assets and videos.