Brief
With over 80 years of screening some of the world’s best alternative and independent film, the much-loved Curzon needed to refresh its brand and expand its audience.
The Curzon business needed some consolidation, with its revolutionary Home Cinema and Artificial Eye distribution compnay coming under the Curzon umbrellla.
Solution
Light playing in the dark, the powerfully emotional experience of being in cinema, and some classic cinema type combine to create a striking and unique identity.
The Curzon logo has been completely redrawn, maintain some of its original form and a punchy 3 line copy system adopted.
Impact
Curzon aim to grow to over 50 screens in the coming years.
With new cinemas opening in Victoria, Cantebury, Sheffield and the newly remodelled Renoir to relaunch as Curzon Bloomsbury in early 2015, the new Curzon identity and brand will play an importaant part in its rebirth.