Cut Through The Noise
Cut Through The Noise is an interactive experience that uses motion sensors and directional speakers, in order to dictate how the user perceives a live stream of news articles from all UK news platforms from printed media to newspapers.
As the user navigates through the pop-up the motion sensors will dictate the speed of the projection and the audio, with the far left and right side of the pop up being busier and unable to read and with the centre path showing a slower headline projection.
By illustrating the sheer volume of other news out there, then comparing it to the calm, controlled and considered environment of the centre pathway, the user gets to value what The Times and The Sunday Times news has to offer, reliable and considered reporting.