Digital Friction – Event campaign design for London’s renowned art gallery

  • Ana Beatriz Fernandes

As part of a series of workshops hosted by Tate Modern and the Digital Makers Collective, Digital Friction was a workshop that explored how virtual reality affects our bodies. The workshop used scientific measuring devices to better understand the impact of cutting-edge technology on human physicality.

We were tasked with developing and delivering a campaign for the event which included the design of a poster and digital assets to be used in social media campaigns.

Literally blurring the line between digital and physical, we scanned parts of our physical body to create a promotional image for the workshop.
Working with a vibrant colour palette and pixelated typography we created an image that made overlaid references to the physical, digital and virtual realms.
This image was then used as part of all campaign assets, creating a set of consistent communication tools.
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