Doce Deseos

  • Monica Arroyo

I had the pleasure of designing the visual identity for Doce Deseos, a Mexican artisan-biscuits brand. The design is based on Jessica Camino’s (founder) intention to create a “human” trademark that embraces the idea of mindfulness. With this in mind, I created a communication strategy based on bespoke illustrations that combine a hand-made look and feel with product photography whilst welcoming the Doce Deseos’ range or reds. @DoceDeseos I