A new visual identity for the San Francisco based start-up advisors.
The evolution of the Dogpatch area is synonymous with the rise of a blue-collar working district into a modern day San Francisco tech hub. The visual identity ecosystem captures this story of startups through to established business with the use of an evolving, growing and adaptable cityscape framework. This framework denotes the underlying thinking, strategy development and idea generation needed for people work together and grow successfully.