Google Adsense

A campaign to help online businesses grow their revenue.

Inspire and educate publishers to plan ahead and realise the opportunity to grow their business online around global events.
‘Draw the crowds this summer’. It makes sense to be topical so helping publishers realise the impact of global events encouraged participation and inspired action. We uncovered a series of statistics lead to inform impactful messages and compelling visuals around popular event themes, under the core idea of drawing crowds to your content this summer.
Proven stats and facts about past global events provided a proof point for businesses across multiple event types, addressing the broad audience of Adsense customers. The creative was formed in partnership with illustrator Tom Clohosy Cole and in-house animation to bring the campaign to life and increase social engagement.