Don't Avoid it Campaign

A digital and physical campaign project focused on the awareness of men’s mental health in 2020. The project explores the issue of men’s mental health and the importance of open discussion of the subject. The project communicates this graphically through a combination of colour and psychological theories together with typographic contrasts and tight, modular grid systems. These considerations aid the campaign pieces in evoking emotions of warmth, comfort, support, confusion and uncertainty and aims to invoke such emotional responses from the viewer.