End of Year Show 2020

Branding Proposal for the annual Foundation and Undergraduate End of Year Show’s at Leeds Arts University. The aim of the project was to develop a new visual identity and collateral for 2020’s End of Year Show, which would be applied across both foundation and undergraduate shows across both the Vernon Street and Blenheim Walk buildings in the city centre. The visual identity is build around a core experimental, interchangeable, custom typeface, designed to communicate and celebrate the idea of unity in creativity and individuality across the university and its departments. The typeface is works as the anchor that the rest of the visual identity is build around, allowing for the celebration of course individuality while still being connected as a whole.