Eloquent Visions
Eloquent Visions is a community based film production house based in South East England that believes in collaboration and forward thinking as the keys to success. Involved in many different projects ranging from commercials to music videos and documentaries, their focus is on providing compelling visual storytelling. The use of an expanding circular shape within the logo was intended to portray the studio’s desire to be part of a community; while also representing a ripple effect; a new movement at the heart of Eloquent Visions' values that will inspire future filmmakers to fight against the hierarchical structure of the film industry.
The various different animations of the logo were designed to emphasize the brand’s personality and mission. The aim was to highlight the company's passion for moving image through the use of GIFs. The logo expanding outwards portrays a film reel unfolding but is also a reminder to viewers of number countdowns that used to be displayed in movie theatres. The animation of a clapperboard, as well as other traditional and modern tools utilized during film production such as the motion of a screen being switched on, were created to demonstrate the company's desire to be innovative while at the same time show their appreciation for the legacy of this craft.
