Luminiera

  • Matteo Salomoni
  • Ludovico Massari

Creation of Luminiera’s brand identity, an energy consultancy company based in Italy specialized in home renovations and home energy consumption improvements. The design of the logo was based around the concepts of energy, heat and light, also represented by the colour palette choice, used to convey light and dark as well as hot and cold. With the help of copywriter Ludovico Massari I also designed the company’s website, where people can create their personal account and fill out a form with details of their home. After they have completed this step, clients also receive a full report on the savings and timings of their home renovation based on their home type and requested installation.