Emilio Pucci, SS18

  • Alek Szmytko
  • Klio Kosuth

Emilio Pucci SS18 prints and motifs dance gently in a turquoise blue pool, playfully bending the laws of physics.The digital campaign is inspired by the aquatic world of the artist Leandro Erlich, featuring a mermaid apparently floating at the bottom of the pool. The integrated campaign is supplemented with Instagram content featuring backstage videos, images and still-lifes. CREATIVE DIRECTION, DIRECTION & PRODUCTION: AL DENTE PHOTOGRAPHER: MEL BLES STYLING: BELEN CASADEVALL HAIR: KARIM BELGHIRAN MAKE UP: MARIE DUHART SET DESIGN: SOPHEAR MODEL: VALERY KAUFMAN

Emilio Pucci, SS18 by Alek Szmytko
Emilio Pucci, SS18 by Alek Szmytko
Emilio Pucci, SS18 by Alek Szmytko
Emilio Pucci, SS18 by Alek Szmytko
Emilio Pucci, SS18 by Alek Szmytko
Emilio Pucci, SS18 by Alek Szmytko
Emilio Pucci, SS18 by Alek Szmytko

Alek Szmytko
Associate Creative Director
Klio Kosuth
Fashion Stylist / Creative Direction