Emilio Pucci, SS18

Emilio Pucci SS18 prints and motifs dance gently in a turquoise blue pool, playfully bending the laws of physics.The digital campaign is inspired by the aquatic world of the artist Leandro Erlich, featuring a mermaid apparently floating at the bottom of the pool. The integrated campaign is supplemented with Instagram content featuring backstage videos, images and still-lifes. CREATIVE DIRECTION, DIRECTION & PRODUCTION: AL DENTE PHOTOGRAPHER: MEL BLES STYLING: BELEN CASADEVALL HAIR: KARIM BELGHIRAN MAKE UP: MARIE DUHART SET DESIGN: SOPHEAR MODEL: VALERY KAUFMAN