Endlesss love: Adding discovery features

This unique music making app takes the essence of jamming with your bandmates to the modern setting of a WhatsApp format. Music as chat. The ability to make instant music together no matter where in the world you are. As group facilitator, I was tasked with guiding two fellow UX designers to adding a discovery feature to the app. The team at Endlesss were keen to achieve this whilst avoiding encouragement towards toxic behaviour that can stem from social features. We set out using the Double Diamond design approach. Competitive analysis and 350+ hours of user interviews set solid foundations for a number of design studios, including one with the Endlesss team. We produced and tested multiple prototypes before going on to create the hi-fi prototype. Our in-depth solution enabled users to organically tag their riffs and share to a news feed as well as bring the community closer by linking them to potential collaborators through second connections. We also provided a discovery section that meets both users and business needs. Users can search globally, find and connect with new artists, along with locating public jams and venue based jams, bringing communities together in both digital and physical spaces. Whilst the business can showcase soundpacks, subscriptions and the full power of the platform through our research and recommendation for showcased editorial content. We received great feedback from the Endlesss team and our proposition will play a key role in their next development phase.