Enjoy More With Audible

  • Annabel Dowd
  • Sophie Gwilt

Audible has the World's largest selection of audiobooks, yet young adults don't see Audible as relevant to their lifestyle. The 'Enjoy more with Audible campaign is a three tier staged print campaign. Using real time data, recommendations are made using a trending hashtag, the weather, or traffic data. Secondary uses pre-planned events, and National ads are shown for a longer length of time recommending genres for London, Manchester and Edinburgh.

Enjoy More With Audible by Annabel Dowd
Enjoy More With Audible by Annabel Dowd
Enjoy More With Audible by Annabel Dowd
Enjoy More With Audible by Annabel Dowd
Enjoy More With Audible by Annabel Dowd
Enjoy More With Audible by Annabel Dowd
Enjoy More With Audible by Annabel Dowd
Enjoy More With Audible by Annabel Dowd
Enjoy More With Audible by Annabel Dowd
Enjoy More With Audible by Annabel Dowd
Enjoy More With Audible by Annabel Dowd
Enjoy More With Audible by Annabel Dowd

Project Tags

Companies

  • Audible logo

    Audible

    • Technology

Skills

Annabel Dowd
Creative Copywriter
Sophie Gwilt
Creative Advertising Graduate