The Client Europa products were created to offer a completely pure experience with Nilotika butter. It stands out among its competitors not only for being a responsible brand but also for maintaining a holistic care approach. The Objective Create an online store reflecting the brand's philosophy, values, and benefits by creating connections with its users in a genuine way. The Solution A store based on the strategy of addressing the brand values and objectives. One of the key objectives includes facilitating access to each product's information (as well as its benefits) under an intuitive and dynamic navigation scheme maintaining a clear user journey during the purchase. The online store reinforces the image and strategy to reach the target market.