Expanding the reach of Asana’s Anatomy of Work Index
Using a thought leadership-driven earned media plan to spotlight the future of work report's most fascinating findings.
Asana’s Anatomy of Work Index is an annual, global employee survey centred on the future of work. From a communications perspective, the aim of the survey is to give maximum reach to both its findings and Asana, and that’s why the media campaign that follows its launch is so important.
Central to the 2022 edition’s earned media activation was a thought leadership campaign based around the Index's most compelling and enlightening findings. My contributions were published by Business Reporter, Silicon Republic and Workplace Insight.
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Companies
Asana
- Technology