Fabletics content hub and category page design
Initially Fabletics had a limited view on the collection in order to increase the number of leads signing up to learn more about the business model. Together with the SEO team and Product we built bespoke category pages for highly-ranked keywords with high demand. These category pages are for Yoga, Running, Gym Clothes and Plus Size. The latter was accompanied with a successful marketing campaign and emotive video marketing to position Fabletics as a Plus Size athleisure wear brand, made for all.
For sports marketing there are a number of seasonal events, New Years resolution and getting ready for summer are the most prominent ones. The Content team created episodic content that underpinned the content hub that was created for further reading. The platform includes tips from our masters in the categories of healthy eating, fitness, beauty and well-being. The content hub leads with content while also featuring blog content and products in the relevant categories. The content hub enjoys very prominent organic search results due to optimal SEO practises and frequent content updates, including video and UGC content. I have designed the communications and content architecture and strategy for the content hub while also designing the wireframes and briefing the relevant parties in design, product and development.
Local content for all markets: