FARFETCH x Gucci - Imagined Futures

Led a complex partnership with Gucci to launch their sustainable Off The Grid collection and managed throughout the end to end project cycle. Oversaw creative production by facilitating interviews and shoot productions for 4 global influential talents who are well versed in sustainability, whilst a commissioned artist created their 'imagined futures' by creating collaged worlds based on the talents vision. The artwork was executed in a complex web build on site, Instagram filter and promoted by high impact placements across FARFETCH web, app, CRM and social in both organic and paid placements, whilst also being amplified across the talents channels.