Fat Lad. Fat Can't.

  • James Smith
  • Max Cannon

Empowering plus-size cyclists to get out there and ride. Nowt else. Background Fat people get called some proper nasty stuff. Our research survey showed there was one overwhelmingly frequent phrase large cyclists are called by the public. At the bottom of this page are extracts from the research. Trigger warning. Insight Life’s too short to muck about with clothing that doesn’t make people feel good or make them feel included. Our idea Fat Lad At The Back doesn’t agree with the word CAN’T. Actually fat lads and lasses CAN do anything. Oh and we love a bit of word play. Oooof. Fame The campaign is live until the end of the month. We’ll get back to you with the results. But let’s just say, the response has been off-the-charts impressive.

Some snippets from our research survey. It showed there was one overwhelmingly frequent phrase large cyclists are called by the public. People get called some proper nasty stuff.