“We have found the innovative and creative approach to the For All Life brief from young people who took part truly inspirational. The ambition to make the world a safer place for all of us through the Volvo Cars brand by crafting new products and services is commendable. The winning ideas this year have proven how thoughtful solutions could create tangible developments for mental, physical and planetary safety.”
Andreas Malm, Global Head of Brand at Volvo Cars
For the first time in the competition’s history, AKQA has awarded two Grand Prix winners. The idea to combine both solutions creates one elegant world-changing idea for maximum impact.
Grand Prix
Bike Bell
A device that attaches to a bicycle and connects to the Volvo Cars app, alerting motorists when a cyclist is within reach to help prevent road accidents.
Albert Bäckman, Emil Sörensen, Rebecka Rydgren, Sandra Alwan, Clara-Fanny Nordström Pagh.
Berghs School of Communication, Sweden.