For the Record
Client: Action on Hearing Loss Charity campaign to visualise and raise awareness about the fact that 16.7% of the UK population are living with hearing loss or deafness. The central campaign message is expressed though a framed record pie chart, with advertisements and direct mail seeking to educate the public on this topic. The public are invited to download the ‘For The Record’ app to learn more and join a treasure trail to win tickets to a benefit concert in aid of the charity. Created in collaboration with Alina Sazonova (direct mail) and Beth Riddell-Whitlock (app design).
