Four Priests Brewery Visual Branding
Brewery branding for homebrew hobby turned startup, with foundations from the history books. The name Four Priests comes from the priests Cedd, Betti, Adda and Diuma who were said to visit Sandbach ins 653 AD. The Sandbach Crosses are Anglo-Saxon and they have been brutalised over the years but now they stand proud on the High Street cobbles. Andy wanted his brewery branding to take inspiration from the Sandbach Crosses and was happy to mix the old with the new. From there, it was up to me. I put together a varied set of ideas and this Heads x Knot version was the winner! See more: https://three29design.com/project/four-priests-brewery-branding
The Logo
Supplied in a primary roundel along with landscape, portrait lock-ups plus a logo mark to tick all of their future applications.
Other concepts used blackletter inspired typefaces but with this idea, I went with bold and modern to suit the clean monoline logo mark. It’s modified to sit better with the mix of sharp and rounded areas on the logo mark itself.
Brand guidelines were also supplied as a PDF.
Primary Colour Scheme
Inspired by both Anglo-Saxon shields and also the stone against blue skies
Secondary Colour Scheme
Andy also needed a secondary colour scheme. It had to work with the existing blues and stone of the primary but could be used to distinguish different brews at a glance. Here we have the Stout, Amber, Pale and Traditional colours we’ll be running with.
Inspiration
This concept was inspired by the knots found near the top of the larger cross and the almost comical characters’ heads carved throughout. I toned down the nose and chin a little to make for a tidier look. It also features an actual cross (X) and if you squint really hard you may notice a faint shape of a keg.
"Four Priests Brewery needed a core brand to resonate with consumers in an over saturated craft beer market.
We make great beer and it’s tempting to think “it’s only a logo, we can do that ourselves too, right?”.
Wrong. In just an evening Liv gained a deep understanding of what is most important to us – our locality, our focus on community and the importance of quality in all that we do, and somehow managed to create a visual representation of those things in a powerful but elegant image.
I can’t understate how I felt when I saw the results of Liv’s creativity.
The first thing that our customers see when they experience our product is Liv’s work, not ours, and I’m proud that we partnered with such a professional."
- Andy Thomason, Founder of Four Priests Brewery Ltd
