Fun branding and all round design for Making Waves Swim School

  • Livia Lucie

Making Waves Swim School is a children’s swim school based around North Wales and Cheshire which works at over 10 different venues in the vicinity. They originally got in touch with me looking for a refresh of their logo. This turned into a complete swim school rebrand which naturally evolved as they grew over the years. The following shows a small selection of work for this swim school rebrand, through the years we’ve worked on countless flyer and leaflet designs for each venue, t-shirts, swim caps, progress cards, registration forms, print and digital adverts, recruitment posters, raffle prizes, Christmas cards, vouchers, PowerPoint’s, vehicle livery and MailChimp email designs.

The Logo


The owner’s Bob and Jackie were looking for a drawn style that had a child-like feel to it. MWSS teach children from age 3 to around age 12 so they also wanted this to be shown with the characters.

You can see the primary logo above, followed by the secondary logo, logotype and also the characters below.
Flyers have been the primary promotional material I’ve worked on. Over the years 100,000s will have been printed for use in the various locations MWSS teach at.
Another popular promotional asset for this business are PVC banners, whether they’re pull-up and placed in venues or tied onto fencing.
Social content was also created throughout the years for use on their Facebook page.
This swim school rebrand rightly flowed through everything MWSS did, resulting in them being incredibly recognisable in the area. Job done!