Fragrance Lab

  • James Maiki
Can the essence of a person be captured in a scent? That is the question Selfridges ask with its immersive fragrance experience, The Fragrance Lab in partnership with trend forecasting consultancy The Future Laboratory, international design studio Campaign and perfumers from Givaudan.
Fragrance Lab takes visitors on a multi-sensory journey leading to a personalised perfume crafted by Givaudan. This behind-the-scenes video explores how the different teams worked together to discover the outer reaches of scent.
Fragrance Lab is part of Selfridges’ Beauty Project, a six-week event which Selfridges describes as an ‘exploration of the definition of beauty and what it means in today’s society’.


  • The Future Laboratory logo

    The Future Laboratory

    • Education & Research