Funk Dog Records + Jake Cusack

  • Ash Killen

A redesign double-header. I was tasked with reinvigorating the tired Funk Dog Records branding, and giving Jake Cusack a simple, bold icon that works as part of a design system for weekly single releases.

Funk Dog Records // Restoring The Funk
The Funk Dog Records identity was feeling a little out of step with the progressive digital music they create. The goal was to create a modern icon that retains the charm and personality of the previous design.
House DJ, Jake Cusack wanted a simple, graphic icon that cut through the noise, and a sleeve design system with the flexibility for a new release every week.
The icon is a nod to the crossfading of vinyl tracks