GAP Concept Store

Gap turned its Covent Garden store into a concept space in order to celebrate its heritage in conjunction with the launch of a ‘90s reissue collection.
We commissioned a film, denim patches by illustrator Tim Lahan, T-Shirt designs, inspirational events and a collaboration with up and coming New York fashion label Landlord. 
The content would be in the space for a period of 6 weeks, as well as across social channels, so we created a wide and diverse range, ensuring that customers always had something exciting to see when they came to the store.

Team Credits

Tim Donald

  • Creative Director
  •  

Rachel Jane Haworth

  • EU Senior Marketing Manager
  •  

Project Tags

Companies

  • Anyways Creative

    Anyways Creative

    • Design & Creative
  • G

    GAP

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    Tim Donald
    Creative Director
    Tara Gladstone
    Project Manager
    RJ
    EU Senior Marketing Manager