GAP Concept Store

Gap turned its Covent Garden store into a concept space in order to celebrate its heritage in conjunction with the launch of a ‘90s reissue collection.
We commissioned a film, denim patches by illustrator Tim Lahan, T-Shirt designs, inspirational events and a collaboration with up and coming New York fashion label Landlord. 
The content would be in the space for a period of 6 weeks, as well as across social channels, so we created a wide and diverse range, ensuring that customers always had something exciting to see when they came to the store.