Geometry x WPP Roots

In support of WPP Roots, we were very proud to introduce and develop Geometry Roots. We hold quarterly events in support of encouraging greater ethnic and cultural diversity within the advertising and marketing industry. WPP Roots is a professional network driven by individuals passionate about championing greater ethnic and cultural diversity within the advertising industry. Since its inception in 2017, WPP Roots has informed Talent Management strategies, real client briefs and is fostering greater connectivity and collaboration across WPP. "Creativity powers business growth and this only happens by having diversity of talent in the room and reflecting society in the content we create. WPP Roots is an active demonstration that our people are passionate about championing greater ethnic and cultural diversity" comments Karen Blackett, OBE WPP Country Manager and Chairwoman of MediaCom UK & Ireland - who is the WPP Executive Sponsor of the initiative.