GLOBAL BRANDED ALTERNATE REALITY GAME (ARG)

  • Dave Roberts

REEBOK 'THE SECRET LIFE OF LEWIS HAMILTON' The world's first branded alternate reality game, promoting Reebok's partnership with Lewis Hamilton. An immersive, non-linear, gamified experience spanning digital, social, experiential and PR.

GLOBAL BRANDED ALTERNATE REALITY GAME (ARG) by Dave Roberts
GLOBAL BRANDED ALTERNATE REALITY GAME (ARG) by Dave Roberts
GLOBAL BRANDED ALTERNATE REALITY GAME (ARG) by Dave Roberts

Dave Roberts
CONSULTANT - Brand Communications, Branded Content & Creative Solutions | Entertainment, Sport, Lifestyle & Culture