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GLOBAL BRANDED ALTERNATE REALITY GAME (ARG)

  • Dave Roberts

REEBOK 'THE SECRET LIFE OF LEWIS HAMILTON' The world's first branded alternate reality game, promoting Reebok's partnership with Lewis Hamilton. An immersive, non-linear, gamified experience spanning digital, social, experiential and PR.

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Project Tags

  • #gaming
  • #immersivetheatre
  • #brandedcontent
  • #content
  • #socialmediamarketing
  • #digitalmarketing
  • #creative
  • #strategy
  • #sport
  • #sponsorship

Companies

  • M&C Saatchi Sport & Entertainment logo

    M&C Saatchi Sport & Entertainment

    • Advertising

Skills

  • Branded Content
  • Entertainment Content
  • Strategic Partnerships
  • Creative
  • Strategy
  • Social Media
  • Digital Marketing
  • Sports Marketing
  • Sponsorship
  • Sponsorship Activation

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