Adults are most motivated to learn new skills when there is a useful application that will benefit their life, including their family.
There is an urgent need for literacy development resources that motivate adults with 1 in 6 adults in England having low literacy skills, and literacy being a key barrier for successful integration for migrants.
GO uses the real world context to do just that. Driving is a key skill that many illiterate people want as it opens opportunities for employment and socialising. The GO online platform and accompanying book teaches individuals core literacy skills, especially comprehension and word prediction, through the context of driving theory.