Join The–Dots

Google+

Moments That Never End (Vedi Vivere)

The Business Opportunity:
Drive trial of Google+ in Italy.

Our solution:
Create a campaign around ‘Motion+’ - a feature that creates GIFs from photos, allowing great moments to be lived over and over again. Custom-built digital screens allowed passersby to interact and submit their GIFs. Online, people used their webcam to take photos and try the feature in real-time. The best submissions were showcased in our ads and in the famous Triennale Design Museum.
Results:
• Increased awareness on mobile by 13%.
• 8000+ GIFs created.
• 114% growth in active users.
• 88% growth in photo usage.
• Over 3M organic views.

My primary role was developing ideas and executions, as part of a creative team. I also took part in client presentations and managed freelance designers.
Award: Bronze at the Annual IAB MIXX Awards

Credits

Fabiana Xavier

  • Message

Join our Pro Plan to message Fabiana

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Senior Creative
  •  

Nana Bali Tour

  • Message

Join our Pro Plan to message Nana

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow

Brian Dietrich

  • Message

Join our Pro Plan to message Brian

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Technical Project Owner
  •  

Pollawat Kantapom

  • Message

Join our Pro Plan to message Pollawat

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • writer
  •  

Anurag Maurya

  • Message

Join our Pro Plan to message Anurag

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Actor
  •  

VIKASH KUMAR

  • Message

Join our Pro Plan to message VIKASH

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • graphic design
  •  

Project Tags

  • google+
  • creative direction

Share your new project