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Google+

Moments That Never End (Vedi Vivere)

The Business Opportunity:
Drive trial of Google+ in Italy.

Our solution:
Create a campaign around ‘Motion+’ - a feature that creates GIFs from photos, allowing great moments to be lived over and over again. Custom-built digital screens allowed passersby to interact and submit their GIFs. Online, people used their webcam to take photos and try the feature in real-time. The best submissions were showcased in our ads and in the famous Triennale Design Museum.
Results:
• Increased awareness on mobile by 13%.
• 8000+ GIFs created.
• 114% growth in active users.
• 88% growth in photo usage.
• Over 3M organic views.

My primary role was developing ideas and executions, as part of a creative team. I also took part in client presentations and managed freelance designers.
Award: Bronze at the Annual IAB MIXX Awards

Project Tags

  • google+
  • creative direction

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