Google+
Moments That Never End (Vedi Vivere)
The Business Opportunity:
Drive trial of Google+ in Italy.
Our solution:
Create a campaign around ‘Motion+’ - a feature that creates GIFs from photos, allowing great moments to be lived over and over again. Custom-built digital screens allowed passersby to interact and submit their GIFs. Online, people used their webcam to take photos and try the feature in real-time. The best submissions were showcased in our ads and in the famous Triennale Design Museum.
Results:
• Increased awareness on mobile by 13%.
• 8000+ GIFs created.
• 114% growth in active users.
• 88% growth in photo usage.
• Over 3M organic views.
My primary role was developing ideas and executions, as part of a creative team. I also took part in client presentations and managed freelance designers.
Award: Bronze at the Annual IAB MIXX Awards
Project Tags
Companies
Google
- Technology