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    Google+

    Moments That Never End (Vedi Vivere)

    The Business Opportunity:
    Drive trial of Google+ in Italy.

    Our solution:
    Create a campaign around ‘Motion+’ - a feature that creates GIFs from photos, allowing great moments to be lived over and over again. Custom-built digital screens allowed passersby to interact and submit their GIFs. Online, people used their webcam to take photos and try the feature in real-time. The best submissions were showcased in our ads and in the famous Triennale Design Museum.
    Results:
    • Increased awareness on mobile by 13%.
    • 8000+ GIFs created.
    • 114% growth in active users.
    • 88% growth in photo usage.
    • Over 3M organic views.

    My primary role was developing ideas and executions, as part of a creative team. I also took part in client presentations and managed freelance designers.
    Award: Bronze at the Annual IAB MIXX Awards

    Credits

    Fabiana Xavier

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    • Senior Creative
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    Project Tags

    • google+
    • creative direction

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