Google Chromecast - Squirrels

To launch Google Chromecast in the UK, communicate its simplicity of usage and its inclusive nature we created this campaign where a determined squirrel celebrates the product as the end of the human-centric content that rules the teles nowadays. In the end, it’s a product for everyone, even for squirrels. The week before launching, Mountain View decided to run the more demonstrative global campaign and the film became then the April Fools’ video that Chromecast ran in 2014.