Google – Google Recall (Concept)

  • Alex Daish

Create a new product or service utilising Google's Tensor Flow machine learning framework

Whilst taking part in AKQA's Future Academy, Google challenged us to create an original concept that could show the power of their machine learning platform.
Given such an open brief the team wanted to concentrate on a huge problem. The one we settled on was the growing issues of dementia in our ageing population.
We believed that by inverting the way we use Google's powerful technology and data, we could potentially prevent early onset dementia.

I worked with Uma Odera (UX) and Mike Jones (tech) on the project.
Below is the resulting conceptual pitch deck
We created a simple functioning prototype that showed you how one element of the simpler elements Google Recall would work.