Greeting card design

  • annekas sandher
Designing commercial greeting cards and packaging.

Client: Hallmark - (Asda, Morrisons and Next, ensuring designs are appropriate to the different consumers.)

Working on both strict and open briefs, taking into consideration, budgets, target market and trends.
Creating live work, concepting with effective use of type, imagery, layout and process. Adapting and refreshing existing styles using internal and external reference.
Integral in researching and formulating S/S 2010 trends. Often consulting trend-forecasting sites such as WGSN and stylus. The trends were very well received and were used as a guide and inspiration throughout the entire company.
Assisting with styling on photo shoots.
Communicating with the Far East when sourcing new components and developing manufacturing processes