Griff: Fender Sessions - Griff

The 2nd 'Fender Sessions' to be produced on UK soil, the stripped back live performance layered with candid interview gives an intimate look on multi Brit Award winner Griff. As Creative Lead at Fender, I owned creative direction. Striking a balance between contemporary styling, editorial and culturally deepening the experience the brand offers. The film platforms the Acoustasonic range and was elevated from EMEA local content to be used as part of the global campaign. Directed by Jeniq from FMLY CRTV who executed production.