Brief: From a question booklet filled out by an anonymous student, create a beverage brand based on key elements of their personality.
Outcome:
The booklet I received was only partially filled out, and what was there was passive aggressive, cryptic and had sexual undertones. The two aspects of the personality I focused on were ‘risqué’ and ‘flirty’.
The result is a smoothie which parodies Innocent, using it’s visual language to portray a cheeky idea.
Back of pack copy:
Relies on pretty outrageous innuendo to get across the flirty element of the personality.
The fruit has been pixellated as if to suggest nudity, and placed in a suggestive area of the carton.