Schwarzkopf hair dye Rebrand

  • Em Cooley
Concept:
For the audience of 16- 24 year old women, dying your hair with Schwarzkopf bright colours is a bold move- an opportunity to unleash your wild side and express your individuality. I have illustrated the packs with ‘wild’ animals associated with power and confidence.
The key theme is a celebration of colour, using bold and bright paint illustrations which have a big impact on a clean white background. The solution is clean and fresh, and appeals to the audience of young, on-trend women.
Schwarzkopf hair dye Rebrand by Em Cooley
Schwarzkopf hair dye Rebrand by Em Cooley
Schwarzkopf hair dye Rebrand by Em Cooley
Schwarzkopf hair dye Rebrand by Em Cooley
Schwarzkopf hair dye Rebrand by Em Cooley
Schwarzkopf hair dye Rebrand by Em Cooley