Concept:
For the audience of 16- 24 year old women, dying your hair with Schwarzkopf bright colours is a bold move- an opportunity to unleash your wild side and express your individuality. I have illustrated the packs with ‘wild’ animals associated with power and confidence.
The key theme is a celebration of colour, using bold and bright paint illustrations which have a big impact on a clean white background. The solution is clean and fresh, and appeals to the audience of young, on-trend women.