HACKD

HACKD is an authentic cultural experience that celebrates the U.K.’s growing diversity with an annual festival-like event in efforts to praise the successes of multiculturalism. HACKD was created in partnership with The London Community Foundation, to create a community-based event that brings together all communities and people from different backgrounds. The identity delivered plays on the themes of interference, disruption and identity through an erratic and chaotic typographic treatment to represent a culture shock to everyday life and mainstream media.