HalfPrice is a unique discount concept department store that launched in Central in Eastern Europe in 2021. For the brand’s press and VIP opening event we were tasked with designing an invitation in a format of creative mailing. We used the client’s name as a starting point for the design and based the box’s mechanism on the idea of the “half”, with an opening placed in the middle. Throughout the project we used brand’s leading colours - red and white - the white part of the box conceals a pocket with a gift voucher, branded with #HalfPrice hashtag and a promotional tote bag. In the red one lies a red Leporello with Half Price’s first campaign which was conceptualised by our Creative team.