• Emily Outhwaite
  • Hayley Lai

To celebrate the new decade of 2020, Selfridges launched their campaign Happy New Decade. As I am posting this, this feels strange, with the current situation going on in the world, this is definitely not what I had envisaged for the start of a new decade. However, I feel it is so important to stay positive at times like this and remember we are all in this together. Laughter and humour really helps and this is exactly what these windows are about; fun and optimistic. These were the first full window sets from concept through to build that I was involved in as Production Manager. The window sets, currently still in situ, are a mix of bright acid high gloss walls in ombre and full colours and fun build sets from a giant inflatable belly to a giant sculptural grin.