HARRODS CHRISTMAS CAMPAIGN

HARRODS ‘WRAPPED’ The Harrods ‘Wrapped’ concept was based on celebrating the magic of gifting a present at Christmas. By creating a wrapping paper design using historic moments and the store’s architecture, a unique pattern was created. The design was then expanded across all elements of the store, from window displays, entrances, bags, hampers, gift guides, digital screen network, dot com and digital platforms using animation. CREDIT: ANIMATION: MAINFRAME.