Heartcore

When they launched over a decade ago, Heartcore’s unique take on Pilates and self-care sparked a boutique fitness revolution in London. An antidote to the cold, sterile and sometimes hostile gyms that dominated at the time, Heartcore was, and is, all about community. Like all pioneers, they soon attracted imitators and competitors, many of whom were fast taking their face-to-face offer online to reach a wider audience. We partnered with Heartcore to help them take their world class fitness classes online, without losing any of the singular Heartcore feeling that their loyal following has come to love.