Home appliance photo shoot
Development of product photo shoots, approach, production, realization and post-production.
Services: Photo shot & product photography
Liebherr
Frigicoll
German manufacturer with more than 60 years of experience. It has a wide range of high-quality refrigerators and freezers for many demanding areas of use. Endowed with intuitive handling, energy efficiency, and a large number of practical functions that preserve the freshness and quality of food and that contribute to a healthy and modern lifestyle.
Charge
They have wanted to count on Mediactiu for the development of product photo sessions. For this, a preliminary study of the needs of the brand's products was carried out, particularities that make them stand out and the appropriate photographic style to fit in with the target audience they are targeting. The appropriate spaces were also sought and the necessary logistics were established for the realization of the product photographs.
The project
To obtain a result tailored to the established objective, for each refrigerator and its respective compartments, the different frames that would later be the subject of the portrait were carefully prepared. Preparing the props, made up of kitchen utensils and food products (from packaged to fresh products: meat, fruits, vegetables and confectionery, frozen,...) everything necessary to provide realism and reflect the environment of freshness and quality that the use of Liebherr appliances. For the sessions, possible interventions were also taken into account so that the image taken would obtain the maximum quality, avoiding triggering the treatment and retouching of the same.
Images obtained
From the sessions carried out, we obtained a great variety of frames and possibilities for the brand and its communication. Color adjusted images, with necessary retouches and adjustments and in high resolution. Applicable to online and offline communication actions, catalog design, posters, advertisements, etc.
Una sesión llena de mimo y cuidado
del detalle, como siempre
Take a look to the full project here.