Present competitive advantages of highly innovative products
Product video with shooting and 3D renderings for a complete storytelling.
Services: video, product video & render 3D
Creating the perfect pool and wellness experience
Zodiac®
Zodiac®, created in 1909 initially as a manufacturing company for small boats, kayaks and other nautical material, diversified its offer into other lines of business such as the one we are dealing with in this case: equipment for the maintenance and care of swimming pools. Offering an extensive range of products that cover: pool cleaners, pool heating, filtering and equipment, water treatment, dehumidification and automation.
A few years ago it was acquired by the multinational Fluidra, which operates in more than 45 countries and includes some brands such as AstralPool®, Polaris®, Cepex®, Gre®, among others.
By brand philosophy, Zodiac® maintains a constant commitment to innovation and the development of pioneering and quality products. These values and advantages must be very well communicated in any of the product communications that are made. It is in these cases that Mediactiu comes into action offering its solutions for filming, production and post-production to create product launch videos.
Product presentations at the level of a leading brand in innovation and development
Zodiac® robotic pool cleaners are, without a doubt, the reflection of a pioneering brand at the forefront of technology. All this must be reflected in the videos we make, where, in addition to showing scenes of the cleaners in operation, we add detailed renderings of the product and its activity, by means of impossible plans and product sections.
To make this possible, the Mediactiu team works closely with the Fluidra marketing team to obtain the optimal level of knowledge of the products and their operations. These must be highlighted so that the competitive advantages of the offer presented by its target audience can be perceived. For this we develop exhaustive storyboards where we establish all kinds of details; from framing, to camera movements, actions, shot transitions, effects, interactions with models, locations, printed content, post production treatments, sound effects, voiceovers, tunes,…
3D design and product shooting
The advantages of 3D modeling are many, among them, being able to create scenarios that cannot be shot in a "natural" way, that would require a lot of means due to their complexity or that are simply impossible. It also offers very effective resources to emphasize and help in understanding the operation and advantages of the product (these types of resources can be seen in the product presentation videos that we have made for Zodiac®).
The addition of real scenes to 3D scenes, reports a mix of attributes that reinforce confidence and therefore the purchase decision of the final customer. This is the case applied also in the creation of videos for Zodiac®, where we intersperse the two types of real videos and 3D rendering, to show your products.
Reaching all your audiences and being understood, sells more
Zodiac® is an international brand, so you need your communications to be as well. To make this possible, videos are once again a very effective tool, on which, through a process of translation and post-production, we can modify the overprinted locutions and texts. But we also work with the STR subtitling system to save money and avoid having to multiply the number of videos by the number of languages required.
Take a look to the full project here.