Huawei - Recharge Campaign

The second Huawei campaign was more lifestyle-based, with a brief to produce aspirational video content that could be shared on the brand’s social channels. Transforming the Isle of Sheppey into a Hamptons-style seaside getaway, Rhapsody shot three videos and a variety of photos highlighting the phone’s key features, over the course of an 18-hour day. The clips had to form a series and Rhapsody was responsible for the whole process including concept, production, styling, script, storyboard, edit and output. The final product told the story of three friends getting together and documenting their unforgettable day with a Huawei phone. Rhapsody produced this high-quality content to an exceptionally tight deadline, with logistics organised in just four days to meet the brand’s deadlines for the device launch. With static Instagram grid posts receiving over 15,000 likes, and each video post on Stories achieving 35,000 views, this was another successfully delivered project for the brand.