hush website

As of June 2020 hush-uk.com moved to a new web host platform (Salesforce) and was simultaneously redesigned. Along with our in-house e-commerce team and creative lead I designed from scratch each page (over a year and a half) from the homepage and category shopping pages to the check out and customer service areas. The design process covered new typography, new e-commerce photography, layouts of course but also user journey and over all a refresh of the brands visual guidelines. The only thing that didn’t change was the hush logo. I also art directed the build of the website and over saw testing from a design point of view. Whilst working on this re-design I feel I really managed to focus my digital design skills and really combine them cohesively with UX/UI critical thinking. Despite the complexity - ie small design changes often causing ripple effects through a range of pages - I really thrived on the kick of cracking the multilayered visual and functional hurdles. The challenge of designing across vast amounts of pages each with interconnected elements (particularly essential informational pages, such as the shopping checkout) really allowed me to understand the complex nature of invisible user design. Website prior to redesign: https://vimeo.com/466514638