Group Design Project with two other designers.
The project was to tackle the futuristic brand which envolved branding, marketing, advertising and devising ticketing system.
Research. Through investigation into the priorities of the target market of the travel system, it was found that the majority of users would be tourists. San Francisco and Los Angeles are widely known for their tourist attractions such as Disneyland, The Golden Bridge and Rodeo Drive. Current time to commute between the two locations is approximately 13 hours via train and 6 by coach. The Hyperloop system will reduce this time to just 30 minutes. We found this to be most beneficial to tourists who wish to hop between locations quickly, for example; day trips. This service then subsequently allows for tourist attractions to partner with the Hyperloop brand, offering deals and discounts for its customers. We found it to be a very expandable area of the market.
The Band. Research found that current methods of transport require numerous travel documents, which can frustrate the customer and be time consuming looking for specific documentation. With Hyperloop, we designed a wearable wristband that allows users to keep important information such as tickets in one safe place. The system eradicates the need for an interrupted process of showing identification and other documentation. It allows users to swiftly pass through barriers providing they have a valid ticket, which in turn represents the smooth and effortless experience that the customers will undergo on their Hyperloop journey.
Ticket and Purchasing. Frequent users can top-up their band balance through a number of methods. The first is various booths located around the station. The booths allow users to scan their wristbands and use an interactive interface to top-up accordingly, using cash or card. The Hyperloop app, will allow android and ios users to also transfer money to their band along with other additions, such as viewing/using purchased tickets, travel times and partners of the brand.