• Pete Kong
  • Carlo Pastormerlo
  • zara kerwood

IBM IX is essentially IBM’s supercomputer that combines artificial intelligence (AI) and sophisticated analytical software. CHALLENGE The brief was to create a presence enabling IBM to introduce their creative and design division to the world’s leading creatives and marketers at the Cannes Lions International Festival of Creativity.


A beach front pop-up experience became the perfect habitat for IBM iX – it was further amplified at the festival with a range of social media and out of home communications, including a digital screen animation situated at the main Palais entrance.

“Cannes Lions is a celebration of inspirational people, innovative experiences and creative ideas and GPJ has ensured that the IBM iX presence at the festival reflects exactly the same values.”

Andrew Todd, vice president of strategy, planning and communications supporting IBM WorldWide