IBM iX.

  • Pete Kong
  • Carlo Pastormerlo
  • zara kerwood

IBM IX is essentially IBM’s supercomputer that combines artificial intelligence (AI) and sophisticated analytical software. CHALLENGE The brief was to create a presence enabling IBM to introduce their creative and design division to the world’s leading creatives and marketers at the Cannes Lions International Festival of Creativity.

IBM iX. by Pete Kong
SOLUTION

A beach front pop-up experience became the perfect habitat for IBM iX – it was further amplified at the festival with a range of social media and out of home communications, including a digital screen animation situated at the main Palais entrance.
IBM iX. by Pete Kong
IBM iX. by Pete Kong
IBM iX. by Pete Kong
IBM iX. by Pete Kong
IBM iX. by Pete Kong
IBM iX. by Pete Kong
IBM iX. by Pete Kong
RESULTS

“Cannes Lions is a celebration of inspirational people, innovative experiences and creative ideas and GPJ has ensured that the IBM iX presence at the festival reflects exactly the same values.”

Andrew Todd, vice president of strategy, planning and communications supporting IBM WorldWide
Pete Kong
Brand Experience & Environments (Freelance)
Carlo Pastormerlo
3D Designer
zara kerwood
Founder