IKEA > Lion Man

Lion Man is one of IKEA’s most effective campaigns in the UK to date. We used a simple premise: sometimes you need to do nothing before you do great. To invite Britons to stay in more often and enjoy their living rooms unapologetically. We then brought to life a wild and wonderful creature who happens to spend most of its day at rest. Springing into action just when it’s fully recharged. Besides TV & Cinema, the campaign had a full digital platform, with 9 short films and a digital interactive panorama through which the audience could explore the film’s very living room and its furniture. And a not so interactive Lion... To experience the digital panorama, please COPY+PASTE the link on your browser: http://www.relaxlikealion.com/

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Creative Director
Head of Client Services